Not Leaving it up to Chance

Getting intentional about setting intentions

Last time, I wrote about breaking the chains of my business - intentionally working to create new energies around the disturbing imagery of the chained unicorn that crested my biz certificate.

I set clear new intentions, and seeded the enterprise with the frequency of Liberation for All. Also acknowledging that it takes more than a witchy new logo thrown together with Ai to do the work of real governance, but holding the seed of that intention in the germinative soil of co-creation.

New Company Registration Logo for Writing & Thriving. Witchy edition. Generated with Google Gemini, by Sally-Shakti Willow.

This week, I’m taking the intention-setting deeper - as the commencement date approaches on April 1.

Next week, I’ll wrap up my operation as a sole trader with the end of the financial year - did you know that used to be related to the Equinox, and/or the Ides of March? I read it recently, and apologise because I cannot remember where.

Anyway, I digress. As the new financial year begins on 1 April, Writing & Thriving Ltd will be officially born into the world. So - as any self-respecting Star Priestess astrologer would do - I drew up a birth chart to tune into the energies of what I am in the process of creating.

And, here’s where it gets intentional.

I realised that I could choose which energies would set the foundation.

Because, when I initially looked at the chart I’d set for midnight on the start date - it felt wrong. I was looking at a downward facing diamond, with the majority of the energies clustered within the fourth house. For an enterprise that I’m co-directing with my husband, the heavy focus on energies relating to home and family felt like they would pull too much of our attention away from the business and into our home life. It felt like too much pressure on the home, and not enough energy in the business.

So I tried another chart, this one set for 9am - a traditionally solid time to open the doors to a business. If you wanted that business to be a 9-5, that is. The chart had a stronger energy, with Gemini rising - great for a writing and coaching company - and Jupiter in the second house for financial sufficiency and abundance. But it still felt a little off. The diamond was slightly sideways, with Pluto stalking the 10th house like a shadowed bouncer whose only function is to keep on kicking you out.

Hmm. Ok, 10am. Let’s try that. Feels functionally better to me. A more reasonable time to greet the public, to open the doors, to welcome the world with coffee and croissants. Relaxed, decadent. Magnetic rather than desperate.

The chart shows an upward facing diamond, shining with purpose and potential. Still with Gemini rising and Jupiter in the second house. But with Pluto now in the 9th - well, I guess it’s gotta go somewhere. The alchemy of Vision for Visionary Writers. Aquarius 10th House - hello Visionaries! With Mercury and North Node in residence. This feels like the right incoming frequency. Mercury in Pisces, within an Aquarian 10th House, is absolutely the cosmic resonance of Visionary Writing, especially with that Gemini rising and North Node drawing us forward with purpose.

There’s a powerhouse stellium in the 11th house - did I mention Visionary Writing Community!? - spanning Pisces, Aries and Taurus; with Uranus the Great Awakener conjunct the Pleiades on the cusp of entry into Gemini, which it will ingress on 26th April and remain for the next seven years.

This is a chart for Visionary Writers. It’s a chart for Writing & Thriving. It’s a chart for bringing new cosmic frequencies into being through writing, coaching, community and collaboration.

Writing & Thriving business birth chart. 1 April 2026, 10am, my home town. Created on Astro.com

And it has some strong synastry with my own chart, too. Including Jupiter conjunct my Mercury - bringing expansion to and through writing as the driving energy of what I’m here to do; the company Moon conjunct my natal Moon - so I get how to be in relationship both with and through this business as a structure; MC/IC conjunct my North and South Nodes; SN conjunct my Jupiter, and more.

I don’t know what an upward facing diamond means, astrologically - except to break it down into its constituent parts, which include an almost-Air Grand Trine between Moon, Pluto, and Uranus, with both Pluto and Uranus sextile Saturn and Neptune in Aries. That gives me Visionary Writing energy, capacity, and flow, supported by the structural foundations to build, and the energetic intensity to Go.

In a rare astrological window, all planets are direct, and the energies are ON.

And that diamond holds a clear energetic imprint of strength and structural integrity.

Yeah, there are squares and oppositions that will bring the challenges, the growth edges, and the alchemy. But where would you be without them?

What excites me most is that I got to choose. Usually, with astrology, I’m reading a chart that’s already been determined, with a frequency that can’t be changed. With this, I still had time to set the intention. To decide which imprint best fit the business, and to work with that intentionally.

So, it’ll be coffee and cake at 10am on Wednesday. As I open the doors to this next phase of my life and business, and step across the threshold into the new.

What new seeds of intention are you planting this season?

Have you created a birth chart for your business?

I’d love to hear what resonates with you! Please leave a comment below.